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1. 引言 近年来，全球奢侈品市场的重心逐渐向中国倾斜。作为全球领先的奢侈品集团之一，开云（Kering）在中国市场的布局尤为引人关注 开云。本文将深入解析开云如何通过本土化战略助力中国市场的发展。 2. 深入洞察中国消费者需求 2.1 高端定制化体验 中国消费者对个性化和独特体验的需求日益增长。开云旗下品牌通过推出限量版产品、提供私人定制服务，以及采用预约制VIP体验，精准满足中国消费者的偏好。 2.2 数字化转型与社交电商 中国的数字化发展领先全球，开云充分利用微信、小红书、抖音等社交平台，与年轻消费者建立紧密联系。同时，其品牌不断优化线上购物体验，通过天猫奢品旗舰店和独立电商平台拓展销售渠道。 3. 强化本土运营与合作 3.1…

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